![]() ![]() If everyone in your niche is having trouble with traffic, it could be a widespread issue caused by lack of interest, seasonal woes, or just a Google algorithm change. ![]() However, the main reason to regularly review competitor keywords is that it gives you a pulse of the industry as a whole. Or perhaps you’ve had issues with your own SEO and cannot figure out how the same local competitor regularly ends up pages higher than you do on Google.Ī competitive analysis would give you the data necessary to make changes or identify issues in your current campaigns. ![]() The Importance of Competitive Keyword AnalysisĬompetitive keyword analysis is important in that it provides information that you might not have already had regarding the market you’re in.įor example, maybe you didn’t realize that your closest competitor has a major education section on their website that isn’t linked from the main page, but provides tons of access to content tailored to your shared target customer base and ranks well in the SERPs for specific topics. ![]()
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